-Claire & Karola
Karola is a seasoned leader in Global Marketing and Commercial Partnerships with over 20 years of experience in the music industry. She has spearheaded the development of strategic digital partnerships with giants like YouTube, Spotify, Apple Music/iTunes, and Amazon, driving innovative revenue models and capitalizing on commercial marketing opportunities. Karola excels at building global teams and fostering lasting relationships with external partners, key internal stakeholders, and artist management teams.
With over 20 years of experience in the music industry, including 16 years at Sony Music, marketing expert Claire has built a stellar reputation for managing high-profile and award winning catalogue and frontline campaigns. Her creative approach has driven the success of iconic artists such as The Clash, Primal Scream, Manic Street Preachers, AC/DC, Paul Simon, ELO, The White Stripes, The Strokes, Neil Diamond, Orbital, and Underworld. Through her marketing consultancy company founded in 2023, Sonic Sister, she continues to collaborate with both major and Indie labels and artist teams directly. Highly respected by artists, managers, and labels alike, Claire is known for her strategic vision, creativity, and deep industry knowledge.
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